10 Dec The Ultimate Guide To Branding Your Fleet
The task of creating a set of designs to represent your company in the form of car wraps and truck wraps can feel daunting, but it can be broken down into a few simple steps as listed below.
Develop Your Voice
Customers will be looking for consistency across your advertising, so think about the tone you’ll be using and the way that you want your clients to feel.
Write Your Messaging
Once you’ve decided how you want to come across, you will next need to figure out what it is that you want to say. Craft your copy carefully, as it will come to represent you for some time to come. You do not want to rush this step.
This is the time to bring in artists who can best represent your vision with sketches, fonts, and colors. You’ll want to make a logo that becomes instantly recognizable and that can also be understood in an instant.
Use Car Wraps and Truck Wraps
Your final step will involve working with an experienced and quality purveyor of car wraps, truck wraps, and 3M Vinyl wraps to incorporate your marketing, messaging, and tagline into a set of beautifully made coverings for your fleet of vehicles.