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Is Your Business Making the Right Advertising Choices?

Posted on February 26, 2017 at 7:42 pm

If you have noticed vehicle wraps on the vans or cars of other local businesses, you may wonder if this type of advertising is a better way to attract business.

According to the Outdoor Advertising Association of America, or OAAA, over 95% of people in the US respond to advertising on vehicles. In fact the OAAA offers a creative testing tool to its members to review the impact of an outdoor ad.

What is A Vehicle Wrap?

If you are not familiar with vehicle wraps, this form of advertising is a printed mobile billboard that is installed by professionals on a car, truck, or van. A wrap may encompass all of a vehicle or only a part of it. The windows are often included in the creative as well. 3M vinyl wraps are printed in colorful renditions that feature captivating graphics or designs. The auto or truck wraps are made from a rugged vinyl material that usually lasts up to five years.

Vinyl vehicle wraps are ideal to use for all sizes of business, especially start-ups or smaller businesses. The wrap legitimizes a company by permitting it to showcase its logo and brand. When a smaller company displays a vehicle wrap, the mobile billboard allows it to compete with larger businesses and franchises.

A Local Form of Advertising that Works

Local vehicle wraps also support local business. People like to deal with a local company. So, a vehicle wrap can be used to garner business in your community.

According to the OAA, mobile advertising is often the most efficient way to advertise as it reaches out to the public at a reduced cost per thousand impressions than other media. Car wraps cost about 4 cents per thousand impressions, which is signicantly less than other kinds of advertising.

A Great Way to Invest Your Advertising Money

For example, outdoor signs costs about $3.50 per thousand impressions and newspaper advertisements cost businesses almost $20.00 per thousand impressions. A wrapped vehicle nets about 50,000 impressions each day. In terms of total costs, then that amount to less than $45 per million impressions.

Auto wrap experts recommend adding a separate phone contact number, such as an 800 number, to track the calls that originate from your mobile ad. Include a special discount on the car or truck wrap and monitor those calls as well. Creating a URL and placing it on a vehicle wrap is helpful too. Just make sure the URL is easy to remember.

If you want to make sure your get the best wrap for your money, review vehicle wrap images online and contact a service provider, such as Canawrap. To ensure quality and a good advertising response rate, make sure you go with a dedicated wrap company.

 

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

CLICK HERE to proceed to our easy QUOTE REQUEST PAGE

 

References:

http://quickbooks.intuit.com/r/local-marketing/are-vehicle-wraps-a-good-investment-for-your-small-business/

http://creativetool.oaaa.org/Account/Login.aspx?ReturnUrl=%2fProjects%2fDefault.aspx

http://identifyyourself.ca/the-top-7-benefits-of-using-a-vehicle-wrap-to-advertise-your-business/

http://www.canawrap.com/

 

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Is A Car Wrap Easy to Remove?

Posted on February 17, 2017 at 11:25 pm

Although a car wrap may appear to be difficult to remove, the process will not damage your car as long as the wrap is not left on too long (5 years in most cases). 

Also, if you want to remove a car wrap right after your car is painted, you should wait at least three weeks. In all other cases, your wrap can be removed without damage to the paint.

Wrap removal entails three phases, or heat, detailing, and clean-up. The heat phase of the removal process basically involves using a blow torch in most cases. The technician begins at a seam or edge until the vinyl car wrap is lightly heated with the flame. The auto wrap is then pulled from the vehicle. After most of the vinyl wrap is removed, phase two, or detailing, is undertaken to remove the remaining, or smaller pieces of the wrap.

Generally, films with low-tack or changeable adhesive can be removed without the use of heat for a specific time period. For any 3M™ vinyl car wraps that require heat, the heat is normally applied at a low angle to prevent splitting of the adhesive. Surfaces are then reheated as needed.

Phase three of the removal process involves using a specialized solvent to remove the adhesive and remaining residue. In many cases, the heat application in phase one has already dissolved most of the glue. Once this step is accomplished, your car will be as shiny and clean as the day when it was originally wrapped.

Fortunately, a car wrap is entirely reversible and will not ruin an OEM manufacturer’s paint job. In fact, some lease companies like to wrap your car as the covering protects the finish from the sun’s harmful UV rays, which causes the paint to fade. The wrap also keeps the car free of nicks or scratches. While you can remove a wrap yourself, it is better to leave the job to professional wrap technicians.

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

CLICK HERE to proceed to our easy QUOTE REQUEST PAGE

 

References:

https://www.sunrisesigns.com/our-blog/bid/42147/Taking-It-All-Off-Are-Vehicle-Wraps-Removable

http://multimedia.3m.com/mws/media/477774O/top-ten-tips-for-a-perfect-wrap.pdf?&fwvrfdv_IwUTfwUTfTTTTTT–

http://www.canawrap.com/faq/

http://www.popularmechanics.com/cars/how-to/g1105/how-to-vinyl-wrap-a-car/

Picture Credit:

Canawrap Gallery

http://www.canawrap.com/gallery/

 

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How to Enhance Your Food Truck Brand

Posted on January 29, 2017 at 10:50 pm

Food trucks that make profits are colourful and attract attention. Because the industry is becoming increasingly competitive, you need to ensure you stand out. In order to differentiate your look and attract new customers then, you need to install a vinyl truck wrap with a professionally designed logo and appealing colors.

The right truck wrap will ensure that you do not get lost among your competitors.

After all, the first thing that draws a customer to a food truck is its appearance. So, if your truck is standing among other food trucks, you want to create the right impression. That means incorporating a design that is as customer-friendly as it is practical.

Make Sure You Are Properly Branded

For example, if you regularly appear at food truck festivals, you may be getting lots of business. However, if you are not branding yourself correctly, you won’t see all those “satisfied” customers return a second time.

Therefore, a vinyl truck wrap is the best way to enhance your brand recognition among your base of customers. You may offer a delicious menu. However, if your customers cannot remember your truck, you won’t be guaranteed a continual revenue stream.

 A Cost-effective Method of Communications

That is because a truck wrap serves as your brand’s value proposition and voice. Therefore, wraps are the most cost-effective method for communicating your message locally. Plus, you have a number of options for wrapping your truck. You can even add a white board wrap to display your menu on the outside of your truck.

In order to enhance your food truck brand then, make sure the design you choose for a truck wrap reflects your business’s intended image. A wrap generates thousands of impressions each day. So, you want the impression that is created to be both valuable and distinct.

A Quick Way to Send Your Message

In fact, a properly developed wrap generates between 30,000 and 70,000 impressions per day in urban locales. So, you cannot take the design lightly. According to statistics, you can build name recognition for your food truck 15 times faster than similar forms of billboard-type advertising.

Your truck wrap will protect your vehicle from the rays of the sun and therefore, keep the paint well-preserved and from fading on your truck. The message your wrap conveys can also keep your business from fading from the memories of people who see your truck, whether it is parked or in-transit in your community.

How to Get Your Truck and Brand Noticed

In order to underscore your food truck image then, you have to think big, if not progressive. If possible, choose a full body or partial wrap that displays bold colors that tie into your branding. This type of approach gets both your truck and brand noticed. You might also think about adding your logo and contact details to other vehicles that are personally owned. This way, you will instantly form a fleet for your business.

When wrapping the truck, don’t forget to wrap the roof. This addition is especially important in cities with tall buildings or skyscrapers. Place your social media name and website address on the roof so office workers will see and remember the information.

Also, place your social media account next to the logo on your platform. Include your website address and Twitter, Facebook, and Instagram account names – all which make it easy for customers to establish a rapport.

Placement of Your Company Information is Important

In addition, make sure that your company’s name and logo, plus key information, can be easily seen when your service window is both opened and closed. After all, it rather defeats the purpose of the wrap if people only see the message when the service window is closed.

A truck wrap can assist you in reaching virtually any demographic. So, use the information above to make full use of this popular form of advertising.

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

CLICK HERE to proceed to our easy QUOTE REQUEST PAGE

 

References:

http://mobile-cuisine.com/marketing/food-truck-wrap-tips/

https://www.spotlightbusinessbranding.com/cool-tips-for-creating-your-food-truck-vehicle-wrap/

Picture Credit:

Canawrap Gallery

http://www.canawrap.com/gallery/

 

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