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I Just Wrapped My Vehicle – Now What?

Posted on August 22, 2016 at 7:54 pm

The fonts and images you choose for your vehicle wrap are two essential ingredients in promoting your business. Wraps provide a bold way to introduce your business locally to thousands of residents. An effectively wrapped car with an eye-capturing design is one way to enliven your message off-line.

Build Name Recognition

Because a driver has only few seconds to view a wrap, the colors, message and visuals need to be instantly recognized. Building name recognition is crucial for a small business. Therefore, your company name should instantly stand out.

Maintain a Strong SEO Presence Online

Even if you add the contact information, name recognition is a priority. So, beside promoting brand awareness through your vehicle wrap, you need to make sure you have a strong and recurring SEO presence online. If your company comes up first in the search results, then you are making good use of online and off-line promotions.

Make Sure the Wrap Message Clearly States What Your Business Does

The name of your business should clearly indicate what your company does. Adding your products and services in the design also support the name of your company. People should know what your business does in a mere glance. Therefore, your business name and logo should be visible from all angles. Standout colors help grab people’s attention too.

Support Wrap Advertising with Social Media

The shape of the vehicle on which the wrap is placed is also important. The design should flow well over the contours. Once you have these elements in place, you need to make use of social media. Add pictures to your social media pages to show people your vehicle. Also, take time to talk about your company’s products and/or services.

Drive a Wrapped Vehicle When Traffic is Moving Slower

Drive your vehicle slowly or drive the car during those times when people are going at a slower pace – when the highways and byways are crowded.

Park Your Car in A Strategic Spot

You can also draw interest to your wrapped vehicle by placing it in a location where it will be regularly seen. For example, park the car in a lot at a crowded intersection. Make sure it is parked in the same spot at the same time each day.

Keep Your Vehicle Wrap Clean

Another factor in getting noticed is keeping your wrap clean and vibrant. Cleaners are featured online that can help you in your efforts. Wash your vehicle regularly and use the right formulation to keep your wrap looking pristine and clean. After all, sporting a vehicle wrap is about making a first good impression and making that impression last.

 

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

For any quick inquiries please fill out the quick contact form below

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References:

https://99designs.com/blog/business/advertising-with-car-wraps/

https://www.youtube.com/watch?v=-pI86QJlFt0

http://www.totalwrapcare.com/

 

 

 

 

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How to Maintain Your Car Wraps

Posted on August 15, 2016 at 6:56 pm

If you already are using car wraps, you also know that they are an efficient way to get your business noticed in your local community. High-quality wraps also need to be maintained in order to grab the notice of potential customers. If you do not care for your advertising wraps properly, you can do more damage than good to your company’s reputation. After all, if a business does not maintain their wraps, what kind of message is that sending to possible customers?

Prolonging the Life of Your Wrap

Not only does wrap maintenance enhance the looks of a car, it also prolongs the life of the graphic images. Maintenance is especially important in congested industrial or urban locales or in high-elevation areas. At high elevations, wraps can suffer UV damage much easier than they can at sea level. Because the air is thinner, less filtering is available against the damaging effects of the sun.

In congested industrial or urban locations, increased pollution and smog reduce the resiliency of a wrap. Horizontal areas capture environmental chemicals on the wrap’s surface, thus increasing UV exposure and reducing strength.

The Best Way to Clean A Wrap

The best way to clean an advertising wrap is to follow an old-fashioned technique – manually washing the car with water and a mild detergent. Going through an automatic care wash is also acceptable if you have no other cleaning options. Skip the wax at the car wash as the substance usually contains petroleum distillate – a damaging ingredient. Also, never run a wrapped car through an automated brush wash. Brushes can cause scratches or catch the border of the graphics or decal.

When hand-cleaning a wrap, use soft cloths and sponges with a water and mild detergent mix. The detergent should not contain any abrasive components and have a pH between 3 and 11. It should also be free of alcohols and solvents. You can manually wash a wrapped car as you would a painted car. First rinse the car with clear water to prevent any scratching. Then apply the soap and water with a sponge or soft cloth.

Begin at the top of the vehicle and work down. Don’t abrade the filmy surface with extra scrubbing. Thoroughly rinse the graphic with clean water. Either allow the car to naturally dry or dab a non-abrasive towel or chamois over the surface. Be careful about not lifting the edges of the wrap’s film.

Waterless Washes

Waterless washes can also be used for wrap maintenance. The products are ideal for maintaining the performance and gloss level of the film. Use waterless washes when your vehicle is mildly dirty. The products clean well and add a nice sheen to a wrap. If a waterless wash contains wax, avoid using it on a matte wrap as the product will create glossy areas. To play it safe, test a small, inconspicuous area on the wrap with the product first.

Experts recommend washing the car by hand first, then using a water less wash as a final touch. For any hard-to-remove contaminants, such as bug splatter or bird droppings, soak the offensive residue with hot, soapy water before you rinse. Never use abrasive tools that can scratch the images. You can wax a wrap as long as it if free of any petroleum distillates. Some waterless washes also include wax, and therefore can be used for cleaning and waxing wraps.

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

For any quick inquiries please fill out the quick contact form below

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  2. (valid email required)
  3. (required)
 

 

References:

http://www.signindustry.com/vinyl/articles/2013-08-15-Care-Maintenance-for-Vehicle-Wraps-Graphics.php3

https://www.rainmakersigns.com/blog/3-experts-sources-on-how-to-care-for-your-vehicle-wraps-and-graphics

http://www.totalwrapcare.com/

http://graphics.averydennison.com/en/home/resource-center/averyworks-newsletter/averyworks-august-2013/art04.html

 

 

 

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3 Tips to Successfully Advertise with Your Vehicle

Posted on August 9, 2016 at 7:00 am

Ad billboards and signs influence customer thinking in a variety of venues. That is why you can realize ad success when you use a vehicle wrap. In fact, according to research that was performed by the AAA in 2015, drivers spend just over 45 minutes driving each day. That calculates to about 300 hours annually.

In addition, a study, conducted by the Traffic Audit Bureau of Media Measurement showed that vehicle ads generate between 30,000 and 70,000 daily impressions. If you are a company then that uses vehicle wraps, you will find that you are getting your money’s worth. However, to make sure the ad response is successful, you also need to make sure the style of the ad is right, that the design captures the consumer’s attention and that the vehicle wraps you use are of high quality.

Ad graphics for vehicle ads are available in simple letter designs that feature a business name and phone number as well as full-graphic wraps that are used to outfit an auto, car or even a bus. Regardless of the style, you still need to stand out, especially in a world that is full of imagery.

#1 – Make the Design Easy to Recognize and Read

Both full and partial vehicle wraps visually create a rolling billboard when displayed on moving cars, trucks or vans. To build awareness, make sure the lettering is basic and easy to read – that it spells out your business’s name and message. Colors and placement are important considerations. Look at the ad before it is included on the vehicle. Can you easily recognize the visuals and what the ad is telling you? You want to convey the same message to the customer too. Do not use more than two or three coordinating colors. Otherwise, the ad may look rather confusing.

#2 – Select a Quality Vehicle Wrap

You can quickly dampen the appeal of your business if you do not choose a quality vehicle wrap. Do not use a wrap if it is peeling or faded. This type of presentation can prevent your prospects from contacting you and using your products or services. A quality vehicle wrap is therefore important as a poor-quality covering can do more harm than good. The ad should be placed with great attention to detail – highlighting the ad message as well as the imagery.

# 3 – Select an Attention-grabbing Design

When creating your ad design, you need to incorporate some science. Work with an ad wrap company that uses specific software for creating designs. Take a picture of where you may wish to park your vehicle and see what colors and graphics work in that particular environment.

Emphasize the most important details of your ad, including the company name, website, and phone number. You don’t want the contact information melded into the design. Make sure the design draws the consumer to record your contact details instead. Remember, a motorist only has about 3 to 6 seconds to read your message. Therefore, the positioning of the message and contact details count.

Summation

All in all, you want the vehicle ad you select to garner the attention of potential customers, underscore the key contact details and do so on a quality wrap. Aligning yourself with a vehicle wrap advertiser who knows everything there is to know about their trade will ultimately position you for success.

We would love the opportunity to get YOUR message moving!

Give us a Call 604-520-1164 | Contact Page

For any quick inquiries please fill out the quick contact form below

  1. (required)
  2. (valid email required)
  3. (required)
 

 

 References:

https://www.fastsigns.com/blog/detail/2015/11/09/3-keys-to-successfully-advertise-with-your-vehicle

http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx

http://quickbooks.intuit.com/r/marketing/class-or-crass-4-tips-for-designing-effective-vehicle-wraps/#sm.001xuef1013v7csvuwn2qccemgww6

 

Picture:

Canawrap Gallery

 

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