Branding is an all-important component for a business today. However, brand recognition is not only relegated to online marketing practices. You also need to advertise your business off-line as well. That is where vehicle-based advertising comes into play. This kind of promotional adornment is often seen on maintenance, delivery or company vehicles – all which deliver eye-catching graphics and images. The following 10 reasons will give you the incentive to use this unique form of promotion. It can be nicely included, at a low cost, with your other advertising tools.
#1 – Your Business is Promoted 24/7, 365 Days Per Year
Unlike more expensive forms of media, vehicle wraps work at promoting a business all the time – that means 24/7, 365 days of the year.
#2 – Wraps Are Excellent Choices for Start-ups
The amortized business investment is realizable for both small and medium-sized companies as well. The cost, according to industry professionals, amounts to only a few dollars per day.
#3 – Vehicle Wraps Receive A Lot of Notice
According to research compiled by the Outdoor Advertising Association of America or OAAA, wraps for vehicles provide the lowest cost-per-impression among all forms of advertising. Depending on where the wraps are used, a single wrap can generate as many as 70,000 impressions each day.
#4 – Wraps Offer a Flexible Way to Advertise
You also have quite a bit of latitude when you use this form of promotion. For example, vehicle wraps can be used both short-term or long-term and come in full or partial displays.
#5 – Vehicle-based Ads Are Ideal for Local Demographic Targeting
The advertising tool is ideal for local targeting too, whether a wrapped vehicle is driven in a local service area or parked in front of a business that is a high traffic location.
# 6 – Vehicle Wraps Assist You in Unifying Your Marketing Program
Wraps make it possible for you to unify your marketing efforts online and off-line and therefore supply you with a broader scope of advertising alternatives.
#7 – Ads on Vehicles Provide Companies with a Predictable Expenditure
Vehicle-based ads also provide a predictable fixed cost for the advertising dollars you spend. That way you always know what to expect cost-wise when you are planning your budget.
#8 – Vehicle Wrapping Helps You Establish Your Brand Locally
When you use vehicle-based advertising, you can be assured that your name and brand will be recognized locally.
#9 – Vehicular Wrapping Offers an Excellent Return on Your Investment
According to the OAA, mobile advertising reaches more consumers at a lower cost per thousand impressions than any other advertising form. Estimates place wrapping at about 4 cents per thousand impressions. Compare that to the estimated costs for outdoor signs ($3.56 per thousand impressions) and ads in newspapers ($19.70 per thousand impressions). All in all, consumers pay about $44 per million impressions.
#10 – Mobile Wrapping Can Be Used for a Variety of Businesses
Some of the businesses that make use of vehicle wrapping include grills and restaurants, retails shops, such as pet groomers and florists, consultants, attorneys and real estate companies, healthcare practices and medical or dental offices. Therefore, with just a bit of imagination and a partnership with the right vehicle wrap company, you can easily include vehicle wraps into your marketing schemes.
One Final Thought (from the SBA)
The Small Business Administration offers small business people and entrepreneurs suggestions for increasing their recognition when establishing an advertising plan. Not only does the SBA suggest imprinting your company’s brand and name on clocks, calendars or other giveaway items, it also stresses the importance of including your name and logo on point-of-sale-displays, shopping bags, billboards and on wraps or signs for vehicles or buildings. Distributing newsletters, conducting seminars, and telemarketing can also be used to enhance your influence in the marketplace.
We would love the opportunity to get YOUR message moving!
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Canawrap is proudly sponsoring the New West Pride Week August 6th – 13th 2016 and will keep in LOUD & PROUD on the “Canawrap Main Stage” front and center of the New West Pride Columbia Street Party, last year was crazy fun and this year will be double crazy fun!
This is a free event packed with talent, 4 beer gardens, a Drag Show Stage, Carnival Sized Cinnamon Hearts Puppet Show, ‘Consent Tent” fetish zone, food trucks, vendors, local organizations and a children’s area….did we mention 4 beer gardens? yes we did….there’s 4 beer gardens!
Learn more about everything going on during Pride week at www.newwestpride.ca and do your best to support as much as you can during the week
In light of recent events in Orlando, San Francisco, even here at home, as well as the continued criminalization of LGBTQ+ people in some countries overseas, we have all been reminded that Pride is just as important as it has ever been in the past, huge strides have been made in North America in recent years however SO much more work needs to be done, we are incredibly excited to be a part of New West Pride.
We hope to see you all there LOUD & PROUD!
We keep our ears to the ground constantly looking for the most affordable and effective recycled products in the industry to offer to our customers and the latest find is the new “RENEW” banner.
This is a printable, durable, non-woven PET banner that has a matte/textured finish (think of a felt pennant) and it is essentially the same cost as “regular” vinyl scrim banner! Where as most recycled products come in at a premium price.
The new RENEW banner is printed and used most often for banners hung from the ceiling, fences, scaffolding etc. as well as perfect for customized pennants
The key benefits? This media is made up of 100% of recycled plastic bottles and we can print it with our Latex/Non-Solvent printing technology. When you are finished with the banner you can drop it in to a plastic bottle recycling bin!
For more information on this amazing new banner product, please contact a Canawrap customer service rep and we will be happy to talk more about this product and see what we can do to get it printed for you!